T&T Moon Fest Installation 2025
Installation design for T&T used in Mid-Autumn Festival.
Role: Lead Graphic Designer
Scope: Environmental Graphic Design, Retail Marketing, Print & Digital Assets
Project Overview
Acted as the sole creative lead to conceptualized and executed a comprehensive, multi-departmental retail design campaign for T&T Supermarket’s annual Mid-Autumn Festival celebration. The project involved developing a cohesive seasonal visual identity translated across diverse physical touchpoints to elevate the in-store guest experience and drive festive consumer engagement.
Key Deliverables
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Departmental Centerpieces: Designed immersive, tailored focal displays for key supermarket departments to create thematic visual anchors.
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Overhead Hanging Signage: Developed high-impact, suspended visual elements to enhance store atmosphere and guide foot traffic.
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Large-Format Marketing Collateral: Produced promotional banners and posters, ensuring flawless brand messaging and typographic consistency across all print mediums.
Bakery Piece Design
Other Designs
Kitchen Piece Design
Hang Piece Design
T&T Chinese New Year Campaign 2026
Installation design for T&T
used in Chinese New Year
Role: Lead Graphic Designer
Scope: Experiential Design, Spatial Activations, Custom Illustration, Large-Format Print Production
Project Overview
Acted as the sole creative lead to conceptualize, design, and execute an immersive, interactive in-store campaign for T&T Supermarket’s 2026 Lunar New Year celebration. The project seamlessly merged structural pop-up installations, interactive customer touchpoints, and custom illustrations to drive foot traffic and maximize social media engagement.
Key Deliverables
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Interactive Wishing Tree Installation: Engineered a structural, high-density foam board cherry blossom tree. Designed a gamified customer experience where shoppers wrote New Year wishes on custom ribbons to hang on the tree in exchange for picking festive red pockets.
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Oversized Photo Booth Activation: Created a high-visibility, culturally resonant photo backdrop featuring custom illustrations of traditional characters (God of Fortune & Celestial Fairy). Designed an accompanying giant fortune-stick cylinder and oversized interactive sticks to serve as high-impact props for social sharing ("check-ins").
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Campaign Instructional Illustration: Hand-illustrated and designed clear, step-by-step infographic signage to guide customers through the interactive mechanics of the event, ensuring a frictionless user experience (UX).
