Project Title: "Mom's Pan Fried Bun" Brand Identity & Logo Redesign
Role: Lead / Sole Brand Identity Designer
Scope: Rebranding, Logo Design, Typography, Commercial Art Direction
Project Overview: Led the comprehensive visual identity redesign for local culinary brand "Mom's Pan Fried Bun." The objective was to modernize the brand's visual footprint for a mainstream consumer base while retaining its authentic, comforting, and highly approachable neighborhood essence.
Key Deliverables
-
Approachable Rebranding: Translated the brand's traditional roots into a warm, grounded, and culturally resonant visual narrative that connects deeply with everyday consumers.
-
Mainstream Visual Modernization: Refreshed the core logo using clean vector shapes and contemporary typography, transforming the brand from a localized eatery into a competitive, commercially scalable brand.
-
Integrated Design System: Developed a versatile design toolkit, ensuring the updated logo scales flawlessly across diverse physical and digital mediums, including storefront signage, food packaging, and digital menus.
-
Dynamic Video Production: Conceptualized and animated high-impact video assets, including custom opening reels, loopable screen backdrops, and motion graphics for live presentation screens.
-
Cohesive Event Collateral: Developed a unified suite of physical signage, stage graphics, and digital marketing materials, maintaining absolute brand consistency throughout the event venue.
-
Visual Storytelling: Successfully balanced festive celebration themes with the corporate brand's identity, enhancing employee engagement through immersive environmental and digital graphics.
Key Deliverables
Project Overview: Designed the complete thematic visual experience for the company’s annual corporate gala. Responsible for creating both static physical graphics and dynamic motion assets to establish a cohesive, high-energy, and professional celebratory atmosphere.
Scope: Event Branding, Motion Graphics, Video Production, Experiential Design
Role: Motion & Event Graphic Designer
Project Title: Mom's Pan Fried Bun — Annual Gala Visual & Motion Suite
Project Title: Mom's Pan Fried Bun — Promotional Poster Campaign
Role: Sole Graphic Designer & Illustrator
Scope: Print & Digital Poster Design, Typography, Art Direction, Marketing Collateral
Project Overview: Designed a series of high-impact promotional posters for "Mom's Pan Fried Bun" to launch new menu items and drive seasonal sales. The campaign required a cohesive visual language that performed seamlessly across both physical in-store displays and digital social media platforms.
Key Deliverables
-
High-Contrast Culinary Typography: Engineered a bold, heavy typographic system to ensure key promotions, prices, and product names were instantly readable by passersby and online scrollers.
-
Appetizing Visual Layouts: Balanced vibrant color palettes with clean spatial layouts to showcase the products in a modern, mouth-watering way, directly increasing brand appetite and customer inquiries.
-
Omnichannel Adaptation: Optimized poster dimensions and asset layouts for multi-format deployment, transitioning smoothly from large-format in-store print posters to vertically aligned social media story templates.
Project Title: Mom's Pan Fried Bun — New Location Grand Opening Exterior Design
Role: Lead / Sole Environmental Graphic Designer
Scope: Storefront Facade Design, Exterior Branding, Window Decals, Large-Format Outdoor Signage
Project Overview: Conceptualized and executed the complete exterior visual branding and storefront façade for the brand's highly anticipated new location grand opening. The core objective was to maximize street-level visibility ("curb appeal"), capture high foot traffic, and announce the brand’s arrival in a bold, welcoming, and modern way.
Key Deliverables
-
High-Impact Storefront Facade: Engineered a cohesive exterior visual system utilizing heavy typography and refreshed brand assets to ensure the storefront stands out instantly in a busy commercial district.
-
Grand Opening Environmental Graphics: Designed and curated large-format window decals, grand opening promotional banners, and temporary outdoor signage that created immediate neighborhood buzz and drove opening-day foot traffic.
-
Architectural Scale & Material Execution: Successfully translated 2D digital vector artwork into 1:1 physical architectural dimensions, ensuring high-resolution clarity and selecting optimal, weather-resistant materials for all outdoor installations.
