Project Title: HC Annual Gala 2025
Role: Graphic Designer (Collaborative 3-Designer Team)
Scope: Print Production, Environmental Graphics (Backdrops), Social Media Campaign Suite, Digital Display Assets
Partnered within a dynamic 3-designer creative team—collaborating closely with HC’s in-house design team and external co-designers—to spearhead the visual execution for the HC Annual Gala 2025. Successfully co-managed the brand's creative ecosystem, dividing responsibilities to rapidly deploy a unified visual identity across high-visibility print collateral, digital promotional channels, and physical event spaces.
Key Achievements & Responsibilities
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Cross-Functional Design Collaboration: Coordinated seamlessly within a multi-designer structure, aligning with corporate brand guidelines while injecting fresh creative perspectives. Ensured perfect asset sharing and visual continuity across all design sprints.
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High-Impact Environmental Graphics: Designed and prepared production-ready, large-format media backdrops and physical photo zones, ensuring pixel-perfect layout scaling and structural readability for attendees and press.
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Omnichannel Digital Promotion & Invitation: Developed a comprehensive, cohesive digital outreach suite. Designed premium corporate event invitations and tailored high-converting social media marketing assets across multiple digital platforms to drive event anticipation.
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End-to-End Print Production: Managed the design and layout of all physical event printings, applying rigorous typography hierarchies and exact color proofing to ensure a premium, tangible guest experience.
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Digital Screen Asset Contribution: Conceptualized and delivered key visual assets, vector graphics, and thematic framing elements integrated directly into the main stage digital displays, maintaining absolute synergy between print and screen.
Selected print design
Main Backdrop design
Stall design
Selected print design
Selected Digital Design
