

Project Title:
Dreame Grand Opening — Experiential Pop-Up & Spatial Design
Role: Lead Experiential, Spatial & Graphic Designer
Scope: 3D Spatial & Pod Design, Exterior & Structural Setup, Interactive Activation Design (Money Machine), Large-Format Environmental Graphics, Omnichannel Digital Assets
Spearheaded the comprehensive spatial blueprint and experiential design ecosystem for the Dreame Grand Opening campaign at Westfield UTC, San Diego. Transitioning seamlessly from 2D branding into 3D environmental architecture, oversaw the end-to-end industrial exterior layouts, structural pop-up setups, mechanical interactive installations, and technical production specifications to launch a high-impact, physical retail experience.
Comprehensive Cross-Media Deliverables (Both Editions)
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Bespoke 3D Pop-Up Retail Pods: Conceptualized and engineered the complete exterior structural layouts, dimensions, and visual mapping for the custom 12ft × 8ft modular product retail pods. Meticulously integrated high-end product display zones for flagship releases (including the H12 Pro, X50 Ultra, and Z20 models) into mobile, castor-mounted physical environments, balancing commercial retail functionality with a sleek, minimalist tech aesthetic.
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Interactive "Money Machine" Gamified Activation: Directed the spatial and graphic orchestration of the standalone "Catch It Cash In" experiential wind tunnel machine. Designed the 7.25ft × 2.67ft physical enclosure, structural sticker layouts, and the multi-angled (Front, Rear, and Inside) thematic graphics to create an immersive, high-traffic consumer touchpoint that boosted onsite coupon and reward engagement.
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Large-Scale Environmental Vinyl Graphics: Engineered massive 33ft × 33ft high-durability ground graphics utilizing technical Briteline® MultiGRIP non-slip textiles. Formulated pixel-perfect geometric floor stickers and structural stage decals, executing precise material profiling to withstand high foot-traffic parameters while maintaining absolute corporate brand fidelity.
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Technical 3D & Production Specification Charting: Developed production-ready blueprints, multi-perspective structural diagrams, and component material mappings used by fabrication teams to transition 3D creative assets into safe, real-world physical structures.
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Omnichannel Digital Event Suite: Complemented the physical architecture with a synchronized suite of high-converting digital marketing collateral, web banners, and localized event promotion graphics to establish absolute visual alignment between the digital interface and the physical venue.

Design Planning







































