Great Mountain Ginseng 50 Anniversary Logo
Brand Identity Guidelines: 50th Anniversary Edition
Design Concept & Philosophy
The 50th Anniversary logo is a tribute to Great Mountain Ginseng’s half-century legacy of trust and quality. It harmonizes traditional artistry with modern Canadian heritage.
Calligraphy: The original "大山行" brush strokes are preserved to represent the brand's solid foundation and artisanal roots.
The Jubilee "50": The number "50" signifies a major milestone, crafted with fluid lines that mirror the organic shape of a ginseng root adopting the negative space.
Canadian Identity: A maple leaf is integrated into the "0," emphasizing GMG's status as a premier Canadian-grown ginseng leader.
Logo Components
The logo consists of four essential elements that must maintain their relative proportions:
The 50th Icon: The golden Jubilee mark with the maple leaf.
Brand Calligraphy: The "大山行" characters.
English Name: "GREAT MOUNTAIN" displayed in a clean, legible font.
Establishment Year: "Since 1976" positioned to provide historical context.
It's Time to Glow
